For the 2024 edition of CommOCEAN, JPI Oceans will offer a presentation entitled "Visual synergy: merging artistic expression and scientific insight, a collaboration between JPI Oceans and Talk C.E.C." The topic of the presentation is highlighting the initiative between JPI Oceans and Talk C.E.C. for the “Seas and Oceans” exhibition in Brussels. The exhibition aimed to bridge the gap between art and science, using visual media to communicate ocean conservation and scientific findings in an engaging, memorable way.
One of the most efficient media for communicating with people is through visual stimuli, as we tend to remember better and longer information that is presented to us vividly. This underscores the critical importance of integrating art with science to enhance communication and understanding of scientific concepts and to bridge the gap between these two domains.
Despite being far from the ocean's edge, the “Seas and Oceans” Exhibition brought together artists, marine scientists and the general public by adopting the unique approach of creating a sort of "mental palace"— a storytelling house within the gallery setting that combines spatial elements with engaging visuals. JPI Oceans provided scientific background and inspiration for the associated artists while also ensuring the accuracy and relevance of the information presented. The collaboration has resulted in the ongoing exhibition that not only highlights scientific findings, but also fosters a deeper connection with the audience through art.
Talk CEC and JPI Oceans joined the movement for pioneering the integrative approach of seemingly antagonistic areas art and science, demonstrating the potential of such collaborations in promoting ocean literacy towards the general public. Starting in 2023, the exhibition has been complemented by several events, including a series of expert talks with marine scientists and a special programme on World Ocean Day (2023 and 2024). For Talk C.E.C., art has a real power to influence our perception of the world and increase our awareness of it. A genuine medium for reflection, art provides a means of communicating about contemporary social issues, enabling us to take action to change our habits and behaviour.
In this presentation, we will share our strategies, outcomes, and lessons learned from this rewarding collaboration between art and science focused on the ocean but set in the heart of the city. We will provide insights on communication regarding this event, including tools, methods, and analytics. Our experience demonstrates how combining art and science can create a compelling narrative that effectively engages the public and advocates for the preservation of our Ocean.